CANADIAN BEEF CHECK-OFF AGENCY

Canadian Beef Cattle Check-Off – Canadian Beef Cattle Check-Off

Canada Beef provides market development and promotion services to the Canadian beef and veal industry. A division of the Canadian Beef Cattle Research, Market Development and Promotion Agency, Canada Beef is funded by cattle producer check-off, import levy and Federal and Provincial Government industry development funds. Canada Beef is responsible for the delivery of domestic and international market development and promotion through offices in Canada, Mexico, Japan, China and Taiwan. The Canadian Beef Check-Off Agency administers the Canadian Beef Cattle Check-Off; a mandatory levy collected on cattle sales throughout Canada to fund research and marketing activities on behalf of the entire industry. It is collected from cattle producers when they market their cattle by provincial organizations, using their existing collection systems involving auction markets, order buyers, brand inspectors and others who handle cattle sales.
The goal of the Canadian Beef Cattle Check-Off is twofold – to increase sales of domestic and export beef and to find better and more efficient methods of producing beef and beef cattle. The Canadian Beef Cattle Check-Off generates $19. 1 million* annually on average, and is a critical source of revenue to fund initiatives that will advance the industry and build strong markets for Canadian cattle and beef.
The Canadian Beef Cattle Check-Off provides industry funding for the responsible for the industry’s national research program, for market development and promotion, and for public and stakeholder engagement, administered by the in partnership with and under the oversight of the Canadian Beef Advisors.
While the Canadian Beef Cattle Check-Off provides the core industry funding for research and marketing programs, it does not fully cover the costs of all programs and activities. Supplementary funding is available through government programs, and is obtained by leveraging the Canadian Beef Cattle Check-Off through the investments into research, market development and promotion.
The Canadian Beef Check-Off Agency also collects an Import Levy, equal to the domestic check-off amount per head or equivalent, on beef cattle, beef and beef and beef products. Import levy dollars are invested into generic beef programs, like that do not bear the Canadian Beef Brandmark, such as culinary skills, and health and wellness.
The Canadian Beef Cattle Check-Off is managed and administered by the Canadian Beef Check-Off Agency, which is the operating name of the Canadian Beef Cattle Research, Market Development and Promotion Agency.
The Agency is required to submit an annual business plan to the on all activities which will receive check-off support. This plan includes a high level overview of the work the Agency will conduct, as well as the work of each of the service providers who provide research programs, market development and promotion, and public and stakeholder engagement programs.